PinnedClouds, codes, and marketing woes: 4 years at B2B Tech MarketingIf you thought my past 4 years at tech marketing would be a serene cruise through cloud services and IT jargon, think again. It’s been more…Jan 4Jan 4
Thanks, but no thanks: mansplaining in the workplaceEver been in a meeting where you’re sharing opinion, and suddenly, your boss interrupts with a smile, “Let me explain what you meant”…Dec 2, 2023Dec 2, 2023
The time paradox: How to stop being a firefighter in a circusand start being a strategist in B2B IT Marketing. Or at least try every damn! day.Oct 30, 2023Oct 30, 2023
The Emotional Double Standard: when men call women “Too emotional” in the…Scene: A conference room in a global company, somewhere in the city, remote and on-site in the same time. The Head of Department XY, a…Apr 24, 2023Apr 24, 2023
Marketing is like sex — everyone thinks they’re good at itEverybody thinks they’re a marketing expert. Your CEO, the IT guy, your accountant, your colleague — I bet my left little finger half…Nov 5, 2021Nov 5, 2021